New Balance Numeric Intervals ︎︎︎ Art Direction, Graphic Design, and Marketing Campaign for the much anticipated skateboard video directed by Kyle Camarillo featuring professional skateboarders Tiago Lemos, Jamie Foy, and Brandon Westgate.

Intervals premiered in October 2024 to rave reviews and can be viewed in its entirety on the Thrasher Magazine Youtube page. The video showcases three of the brightest talents in professional skateboarding today, captured in brilliant 4K by director Kyle Camarillo and his team, Tylre Wilcox, Tim Savage, and Dan Stolling. The video’s release was supported by a print campaign, social media campaign, and a world tour with stops in Los Angeles, Boston, New York, Madrid, and Sao Paulo. Each attendee received a zine, promotional New Balance tape measure and stop watch, along with a commemorative physical ticket.

Motion graphics for Intervals we’re developed in collaboration with Autumn Line, who brilliantly animated the logo, titles, and Interval’s design system. The making of film was documented by photographer Jake Darwen whose photographs are featured in a 100 page perfect bound book designed by NICK.

Art Direction / Design / Production: NICK
Intervals Directed by: Kyle Camarillo
Portrait & Action Photography: Jake Darwen
Event Photography: Oliver Barton & Jake Darwen
Motion Graphics: Autumn Line

Special Thanks to Tyrone Romero, Sebastian Palmer and the entire New Balance Numeric team.

Work

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