New Balance Numeric 1010 Launch ︎︎︎ The 1010 is Tiago Lemos’ first signature model with New Balance Numeric. Launched during a global pandemic the team at New Balance worked closely with Tiago to direct from afar, producing a print and digital campaign that exceeded sell-through expectations and further established New Balance as makers of best in class skateboard footwear.

Art Direction & Design: NICK
Photography: Jake Darwen, John Bradford, Nick Zegel
Video: New Balance
3D Animation: Already Been Chewed