New Balance x Slowtide ︎︎︎  NICK worked with the New Balance and Slowtide teams to design a capsule to function on the beach and in the street, all while aligning with Slowtide’s Hawaiian roots. Together we traveled to the north shore of Oahu for an unexpected adventure, experiencing the pure beauty of the ocean and its ecosystems.

We worked with Hawaiian photographer John Hook, videographer Matt Heirakuji, and Island View Hawai’i team to capture unbelievable images of North Shore local Alika Mock swimming with the sharks.

Additional lifestyle imagery supplemented the launch of this unique collaboration on each brands websites and social platforms for an unforgettable Summer campaign.

Art Direction & Design: NICK
Producer: Dario Phillips (Slowtide) + Nick Zegel (NICK)
Photography: John Hook
Video: Matt Heirajuki
Models: Alika Mock, Maya Willener
Special Thanks: Island View Hawai’i, Slowtide Team
Visit &