New Balance Numeric 379 by Jake Hayes ︎︎︎ NICK worked closely with Director Kyle Camarillo and the New Balance Numeric team to concept and execute a monochromatic set, looping Instagram reel, commercial, and marketing deliverables intended to deliver surprise and delight. The social assets received over 1 million organic views.

Behind the Scenes of the New Balance Numeric 379 shoot in San Francisco, California.