New Balance Numeric 379 by Jake Hayes ︎︎︎ The New Balance Numeric team worked with professional skateboarder Jake Hayes to design a monochromatic style of their popular 379 model. Working closely with Director Kyle Camarillo and the New Balance Numeric team NICK concepted and executed the monochromatic set, looping Instagram reel, commercial, and marketing deliverables intended to capture the attention of those whose attention it is difficult to capture. The social assets received over 1 million organic views.

Behind the Scenes of the New Balance Numeric 379 shoot in San Francisco, California.

Art Direction & Design: NICK
Photography: Jake Darwen
Video: Kyle Camarillo