Doom Brand Identity︎︎︎ Doom, located just north of Center City Philadelphia, is a haven for metal enthusiasts and food lovers alike. Doom’s unique offering combines the dark, brooding atmosphere of doom metal with an elevated spirits offering and considered menu. Working closely with co-founders Justin Holden, Will Yip, and Jon Medlinsky NICK developed the Doom logotype, brand guidelines, origin story illustrations, and an apparel capsule for launch December 2024.