Doom Brand Identity︎︎︎ Doom, located just north of Center City Philadelphia, is a haven for metal enthusiasts and food lovers alike.
Doom’s unique offering combines the dark, brooding atmosphere of doom metal with an elevated spirits offering and considered menu. Working closely with co-founders Justin Holden, Will Yip, and Jon Medlinsky NICK designed the Doom logotype, brand guidelines, bar menu and spirits zine along with a series of illustrations, website, social strategy and an apparel capsule for launch December 2024.
The Doom origin story, written by the bar’s owner Justin Holden, served as a rich ground for inspiration and story-telling. The three part story was illustrated, hand carved from linoleum, and printed for use across Doom printed apparel, fine art prints, and as a digital asset along with a set of icons used to represent the many faces of Doom.
Art Direction / Design / Production: NICK
Graphic Design / Illustration: Chris Scholz, Nick Zegel
Photography: Adam Barabas, Nick Zegel
Graphic Design / Illustration: Chris Scholz, Nick Zegel
Photography: Adam Barabas, Nick Zegel